Decision

Over the years, we’ve worked with a lot of fantastic and skilled salespeople who really work at their craft. That said, when it comes to their sales process, the Decision Step is often the step that gets left out of the sales process causing deals to stall, long sales cycles, frustration and anxiety...

I find myself saying this very frequently, the job of a salesperson is to help prospects make a decision. Too often as we are trying to get the prospect to make a decision, we fall into the trap of making assumptions.