Business development without making you sound or feel like a salesperson
If you are an attorney, engineer, accountant, architect, or other professional building a thriving client base, you have to confidently and competently sell yourself, your ideas, and your services. But if you’re like many professional services providers, “selling” is not a natural part of your business DNA. You are nowhere near as confident and comfortable selling your service as you are delivering it.
Unlike your corporate counterparts—there are different factors that can make non-selling professionals successful in securing new clients.
Authors and Sandler trainers Chuck and Evan Polin discuss their latest book, Selling Professional Services The Sandler Way, and how Sandler's principles can have a major impact on practice development.